About Sushi King

A Journey Rolled With Heart.

About Sushi King

A Journey Rolled With Heart

It all started with a question: what if sushi could be fun, easy, and made for everyone?

Back in 1995, Tan Sri Dato’ Seri (Dr.) Fumihiko Konishi noticed that Malaysians were getting curious about Japanese food — but it often felt a little too formal or intimidating. So he brought in something different: sushi on a conveyor belt. The first of its kind in Malaysia. It wasn’t just about serving food; it was about sparking excitement, discovery, and joy in every plate.

That first outlet at Sunway Putra Mall, KL, changed everything. No long menus. No pressure. Just colourful plates rolling by, ready to be picked and enjoyed. Malaysians instantly connected with the experience — queues stretched out the door, and a new kind of dining was born.

But Konishi didn’t stop there. He wanted Sushi King to be truly inclusive. In 2006, we began reworking our recipes and retraining our teams to align with halal practices — from removing mirin to sourcing from certified suppliers. By 2016, Sushi King was proudly halal-certified, opening our doors wider than ever.

Today, with over 100 outlets (and counting), Sushi King has become more than a place to eat — it’s where Malaysians come to relax, reconnect, and roll through life’s moments, one plate at a time.

Because when something feels this familiar and this full of heart — the good times don’t just roll. They stay.

What Sets Sushi King Apart

A Place for Everyone

A Place for Everyone

Crafted by Japanese Hands

Crafted by Japanese Hands

A Healthier Pick

A Healthier Pick

Sushi in Motion

Sushi in Motion

Tasteful Variety

Tasteful Variety

Every Bite, A Piece of Mind

Every Bite, A Piece of Mind

Our Milestones: 30 Years of Firsts

Come for the sushi. Stay for the memories. Let the good times roll.

1995

Where It All Began

We opened our first outlet at The Mall, KL — and Malaysians got their first taste of Kaiten sushi. Colourful plates on a moving belt, no menus to decode, and no guesswork — just the joy of picking what you love. It was fresh, fun, and unforgettable.

2004

Smile Points Are Born

We rolled out our loyalty program to thank you for dining with us. Because every bite should come with a little something extra.

2006

The Halal Journey Begins

We began reworking our recipes and retraining our kitchens to align with halal practices. It was the start of a major transformation — one that brought us closer to even more Malaysians.

2009

Rolling into East Malaysia

We headed to Sabah and Sarawak! Because good sushi shouldn’t stop at the coastline.

2016

100 Outlets & Officially Halal Certified

We’ve hit 100 locations — and now we’re officially JAKIM halal certified. Milestones like these prove we’re not just growing, we’re leveling up with purpose.

2019

Sushi School Begins

We opened up our kitchen to you — with fun, hands-on sushi-making workshops for kids, families, and curious foodies.

2023

1 Million Smile Members

You made this happen. A million members strong — and every one of you helped shape the Sushi King story.

2024

Going International

We crossed borders and brought our sushi to Indonesia — sharing a piece of Malaysia’s favourite Japanese experience with the world.

2025

30 Years With You

Three decades of stories, smiles, and sushi. And we’re still rolling strong — all because of you.

Save More, Smile More — Join the Sushi King App Today!

Earn Smile Points. Collect Smile Stamps. Unlock exclusive rewards, birthday perks, and limited-time treats — all in one app.

 

Click me to download the Sushi King App Now!

Contact Us

Whether you have a question, feedback, or just want to say hi, we’re always here for you. Reach out and let us know how we can make your experience even better.

Sushi King Sdn Bhd | 199501001007 (330201-V)

Wisma Texchem, Lot 808 & 809, Jalan Subang 5, Taman Perindustrian Subang, 47610, Subang Jaya, Selangor

Contact Us

  • Feedback@sushi-king.com
  • 03 - 5622 5339

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A Place for Everyone

Sushi King is more than a place to eat — it’s where memories are made. From family dinners and weekend catch-ups to solo visits and date nights, our warm atmosphere, kid-friendly offerings, and thoughtful service ensure everyone feels welcome.

It’s not just about the food. It’s about the smiles, the laughs, and the good times shared around the table. And we’re honoured to keep that tradition rolling

Crafted by Japanese Hands

Our culinary story is led by Chef Takeshi Torita — a master of traditional Japanese cuisine, now guiding Sushi King’s menu with both heritage and heart. Under his leadership, we bring together the artistry of Japanese technique with the flavours and preferences of Malaysian diners. The result? Dishes that feel familiar, yet rooted in something deeper.

Every roll, every bowl, every bite is a reflection of Chef Torita’s dedication to quality, balance, and authenticity.

A Healthier Pick

Craving something lighter? We’ve got you covered. Our Healthier Pick menu is carefully curated for the wellness-conscious — offering balanced portions, lower-calorie meals, and satisfying options that let you enjoy Japanese food guilt-free. Because eating well shouldn’t mean compromising on flavour.

Sushi in Motion

We didn’t just bring sushi to Malaysia — we made it move. Literally. Our kaiten belt was the first of its kind in the country, and it changed how people dined. Suddenly, sushi wasn’t something you ordered and waited for — it came to you. With vibrant plates gliding past, choosing your favourite became fun, spontaneous, and exciting.

It removed the pressure of ordering, made Japanese food feel more accessible, and created a dynamic, interactive dining experience that Malaysians quickly fell in love with. Whether you’re flying solo, dining with friends, or treating the whole family, the kaiten belt is what makes every visit to Sushi King an experience.

Tasteful Variety

We’re proud of our variety — because we know every customer walks in craving something different. With over 100 menu items spanning sushi, hot dishes, donburi, noodles, bento, and seasonal specials, there’s always something new to discover or an old favourite to come back for.

Whether you’re feeling adventurous or just want that one dish you always order, Sushi King keeps things exciting and satisfying.

Every Bite, A Piece of Mind

In 2006, Sushi King proudly became Malaysia’s first halal-certified Japanese restaurant chain. But going halal wasn’t just a label — it was a commitment that reshaped everything we did. Over 150 ingredients were reviewed and reformulated, with non-halal items like mirin removed. Alcohol content was reduced across the board, and we began sourcing exclusively from 100% halal-certified suppliers, both locally and internationally.

Our kitchens and preparation processes were redesigned. Staff received halal and food safety training, regular hygiene programs were enforced, and typhoid vaccinations became standard. Even our Japanese head chef worked closely with our team to reimagine the menu — preserving authenticity while ensuring full halal compliance.

Today, we carry the title of the world’s largest halal Japanese restaurant chain not just with pride, but with responsibility. Because when you dine with us, you know every detail has been thoughtfully considered — from farm to chopsticks.